Senior Creative Director

Description:

At Gap Inc., our brands are iconic, and our connection with customers is built on a foundation of style, innovation, and cultural relevance. We're not just selling clothes; we're shaping experiences and inspiring individuality. The energy of our creative teams fuels our success, constantly pushing boundaries and setting trends across the apparel industry. We're looking for a visionary and influential Senior Creative Director to lead and inspire the creative direction for one of our key brands, ensuring its visual identity and brand messaging resonate deeply with our target audience and drive impactful results.

As the Senior Creative Director, you will be the driving force behind the brand's aesthetic, overseeing the development and execution of all creative output across various touchpoints. You will champion innovative concepts, elevate the brand's visual language, and foster a collaborative and high-performing creative environment. Your strategic thinking and deep understanding of consumer trends will be crucial in shaping the brand's future and ensuring its continued success in a dynamic market.

What You'll Do:

• Develop and articulate a clear and compelling creative vision and strategy for the brand, aligning with overall business objectives and brand DNA.
• Lead and inspire a talented team of designers, art directors, copywriters, and other creative professionals, fostering a culture of innovation and excellence.
• Oversee the development and execution of all creative assets, including marketing campaigns, visual merchandising, digital experiences, and brand content.
• Ensure brand consistency and a cohesive visual identity across all channels and consumer touchpoints.
• Collaborate closely with marketing, merchandising, and other cross-functional teams to ensure creative strategies are integrated and support business goals.
• Stay abreast of current and emerging trends in fashion, design, art, and culture, translating insights into relevant and impactful creative concepts.
• Present creative concepts and strategies to senior leadership, effectively communicating the rationale and potential impact.
• Manage creative budgets and timelines effectively, ensuring projects are delivered on time and within budget.
• Provide constructive feedback and mentorship to the creative team, fostering their professional growth and development.
• Champion consumer-centric thinking, ensuring all creative output resonates with the target audience and drives engagement.

Who You Are:

• Significant and progressive experience as a Creative Director or in a senior creative leadership role within the fashion or retail industry.
• A powerful and inspiring creative portfolio demonstrating a strong understanding of brand building and impactful visual storytelling across various platforms.
• Exceptional conceptual and strategic thinking skills, with a proven ability to translate business objectives into compelling creative strategies.
• Outstanding leadership and team management abilities, with a track record of inspiring and developing high-performing creative teams.
• Deep understanding of design principles, typography, photography, video, and digital media.
• Excellent communication, presentation, and interpersonal skills, with the ability to articulate creative visions clearly and persuasively.
• Strong understanding of the fashion retail landscape, consumer behavior, and market trends.
• Ability to thrive in a fast-paced, collaborative environment and manage multiple projects simultaneously.
• A passion for the Gap Inc. brands and a strong understanding of their unique identities and target audiences.